Mission:

GMDC, under the guidance of its Board of Directors, will provide superior products, programs and services designed to create and sustain competitive advantage for GMDC members.

The specific purposes of Education and Insights are to:

• Alert members to new and advanced GM/HBW/Pharmacy opportunities
• Provide strong and clear guidance on how to take advantage of those opportunities from a conceptual and implementation standpoint
• Provide a background of knowledge, information and resources to improve
  GM/HBW/Pharmacy marketing within all mass market retail trade classes
• Become a thought leader to take GM/HBW/Pharmacy into new areas, techniques and technologies
  

GMDC Education and Insights will fulfill these purposes by creating educational materials and programs on GM/HBW/Pharmacy merchandising, operational and professional issues. These materials and programs will address member needs, be solidly founded on research, and be delivered to the members for their use.

In providing these materials, services and programs to the GMDC membership, Education and Insights will:

• Work in an ethical manner
• Address member needs
• Promote member productivity
• Strive to enhance member skills and knowledge
• Work in a collaborative manner with W/R's, suppliers, and other trade associations