GMDC

This 12 page Executive Summary presents the top-line findings of the health, wellness and environmentally conscious lifestyle market research and results findings.  This report presents highlights from the master report:  

• - Study Dimensions
• - Consumer Findings
• - Product Category Findings
• - Retail Findings

To access this study - go to the Education Section in the Member Area.

This 180 page report presents the current state of the health, wellness and environmentally conscious lifestyle market and identifies the trends most relevant for wholesalers, retailers and manufacturers in the general merchandise and health, beauty, and wellness space.   The report provides "Actionable Ideas" and "Real Life" examples that provide the background and framework to take advantage of this dynamic customer and their growing sales appetite for products and retailers that support their Health and Wellness lifestyle. 

The primary objective of this research was to define the Health and Wellness consumer and identify and present future retail sales opportunities across general merchandise, health, beauty and wellness categories.   Additionally, this study details consumers' level of interest in buying Health and Wellness items, what Health and Wellness means to consumers, the top Health and Wellness categories, and products or services that consumers identify as most important. 

- Summarize current research that defines the wellness consumer

- Identify typical product and category cycles, in terms of the order in which categories are usually adopted, and how categories may serve as gateways for additional Health and Wellness interest and involvement

- Summarize shopping habits - types of services and products purchased, types of retail locations visited and frequency of purchases

- Highlight top wellness opportunities to include consume wants and needs, product categories, services and retail practices.

Research approaches used:

• - Qualitative research, specifically here as ethnographic consumer research (in-home, in-store, and group interviews)
• - Quantitative research, as implemented through standard on-line survey methods

To access this study - go to the Education Section in the Member Area.

This study is a comprehensive document that provides a framework for planning and implementing a year-around seasonal selling program. Study content gives input on key seasons, shows how GM and HBC categories fit into seasonal selling, and presents checklists and forms for use in seasonal merchandising operations.

Seasonal Best Practices Operational Forms Include:

1. Seasonal Plan Builder
2. Seasonal Plan Template
3. Seasonal Plan Checklist
4. Seasonal Event Planner
5. Seasonal Event Buy Sell Plan
6. Seasonal Usage Plan
7. Cross-Merchandising Suggestions
8. Executive Plan
9. Seasonal Purchase Worksheet
10. Seasonal Event Survey
11. Last-Minute Seasonal Event Checklist

To access this study - go to the Education Section in the Member Area.

A Study of How Best-in-Class Organizations are Driving Growth with an "Applied Reinvention" Approach.

To access this study - go to the Edcuation Section of the Member Area. 

This project was designed to acquire a multidimensional understanding of the concept of Women's Well-Being as defined by female consumers. Four key objectives were identified to guide the research:

• Create an industry-wide platform for success fully marketing to the Women's Health and Wellness movement.


• Provide insight and information on the buying habits of female shoppers within the context of Women's Well-Being.


• Expand the scope of "Women's Health" to include personal care, beauty care, and other categories that women directly link to their overall sense of wellness.


• Identify successful approaches to Women's Well-Being and show 'best practice' examples that retailers can emulate in designing their own programs.

A wide range of both qualitative and quantitative information was acquired to explore the important issues from several different perspectives.

To access this study - go to the Education Section of the Member Area. 

The purpose of this study is to provide information about the family caregiver shopper demographic. It provides actionable advice for retailers, wholesalers, and manufacturers for reaching the important caregiver shopper. This study reviews the family caregiver market, identifies common need states of the caregiver demographic, unveils stressors on the family caregiver which can influence their shopping behavior, and offers insights and recommended strategies for successfully reaching the caregiver shopper.

This study utilizes a multi-dimensional approach to the understanding of Multicultural Marketing. It explores a broad range of topics and was designed to address the fundamental issues regarding the marketing of General Merchandise and Health and Beauty Care items to a wide range of culturally defined customer groups.

 To access this study - go to the Education Section of the Member Area. 

This study goes beyond identifying barriers to growth, by focusing on how to overcome them. It reviews business model challenges as organizations seek to more directly focus on growth. It reviews go-to-market requirements in total, as well as across specific areas including strategy, process, structure, and execution. Growth priorities and barriers to success in each area are examined, and techniques addressing these barriers are offered, along with case study illustrations. The study defines action steps that can be applied to drive top-line results for your business.